Swipe for Ukraine
We supported Red Cross Denmark and their aid for Ukraine with a convenient call to action in an emergency situation.
In the turmoil of heart-breaking news about the terrors in Ukraine, one thing stood out as crystal clear; help was urgently needed. We wanted to answer a question many had in mind: “How can I help?”
In collaboration with JCDecaux we put up 2500 posters nationwide, giving people an opportunity to do something right then and there. Slide to donate, text to act. We integrated the message with the design, making everything easy to understand at a glance. A humble idea with express execution that got noticed.
Swipe for Ukraine was acknowledged by Sprogprisen and awarded Best Visual Message 2022.