Pale Blue Dot
Branding climate investments
Project scope
Brand strategy
Communication strategy
Visual Identity
Design System
Digital Experience design
Pale Blue Dot invests in founders building world-changing climate tech companies, to build the planet we want to live on.
The positivity, and love for the dot that we call home, became the foundation of our design strategy for a new visual identity, resulting in a warm and hopeful brand, with a clear focus on the potential of our planet’s future, rather than a doomsday narrative.