Magnum Pleasure Store.
The Magnum Pleasure Store concept brings people together to share an experience around personality, preference and above all, ice cream. Customers can have their ice creams dipped in freshly melted chocolate, and then decorate their dessert with a range of toppings to suit their taste.
With a long legacy of connecting with the fashion industry, took that connection a bit further, making the ice cream itself a fashion accessory.
To launch the store, we teamed up with fashion bloggers Emily Salomon, Sandra Willer and Freja Wewer to create three unique styles of Ice cream and clothing. The bloggers showcased their own taste by taking inspiration from the colours and textures, using beautiful and delicious toppings to translate that style to ice cream.