IKEA Solar energy

Positioning IKEA solar offer

With IKEA introducing a range of new energy services, an important step was to make sure that these typically rational purchases have a strong connection to the 'life at home' master brand that we all know and love.

We developed a global positioning that combines the core benefits of going solar, with enough brand harmony that existing IKEA imagery could be leveraged for the entire campaign.

Project Scope

Content production

Global-to-local rollout