IKEA Solar energy
Positioning IKEA solar offer
With IKEA introducing a range of new energy services, an important step was to make sure that these typically rational purchases have a strong connection to the 'life at home' master brand that we all know and love.
We developed a global positioning that combines the core benefits of going solar, with enough brand harmony that existing IKEA imagery could be leveraged for the entire campaign.
Project Scope
Strategy
Positioning
Content production
Global-to-local rollout