IKEA Solar energy

Positioning IKEA solar offer
IKEA

With IKEA introducing a range of new energy services, an important step was to make sure that these typically rational purchases have a strong connection to the 'life at home' master brand that we all know and love.

We developed a global positioning that combines the core benefits of going solar, with enough brand harmony that existing IKEA imagery could be leveraged for the entire campaign.

Project Scope

Strategy
Positioning
Content production

Global-to-local rollout