HK’s anti-stress initiative

Tackling a disease of modern times
HK (Light)

Work-related stress shouldn’t just be the individual’s problem to solve - the workplace should also be part of prevention and the solution.

This is something that HK wanted to communicate as their standpoint to push politicians and industries to take more responsibility while promoting a service to their members affected by stress, where they can get counselling and advice.

We created a visual direction with vibrant illustrations depicting the feelings of frustration and loss of power when it comes to stress. 

HK’s communication platform and dedicated conference made a clear statement; you should never feel like you’re standing alone if you feel stressed.

The campaign was launched across HK’s channels and played a starring role in a dedicated conference to help HK play a more meaningful and supportive role in their members’ work life.