DRIVR brand identity.
Where brand meets user-interface.
DRIVR is a ride-sharing platform.
With new ownership and a fresh direction, we were tasked with developing the brand from the ground up. Our goal was to develop a simple, iconic visual identity that would translate well across all brand touch-points.
We wanted to create a brand that lives, becoming and integral part of the user interface and easily recognisable throughout the DRIVR brand marketing materials.