DRIVR renewable ride-sharing
Brand platforms & strategy
Digital product design
DRIVR is a ride-sharing platform.
We were tasked with developing the brand from the ground up. Our goal was to develop a simple, iconic visual identity that would translate well across all brand touch-points.
We wanted to create a brand that lives, becoming an integral part of the user interface and is easily recognisable throughout the DRIVR brand marketing materials.
We translated the brand into a simple, fun and intuitive experience. Bringing the best of what the global players have to offer, along with features and hidden gems to suit the local market needs & preferences.