DRIVR renewable ride-sharing

Brand & Product Design

Engagement scope


Brand platforms & strategy

Communication strategy

Experience Design

Experience design

Digital product design
Livery design

Brand Design

Brand design

Visual identity

Design system

Concept development

DRIVR is a ride-sharing platform.

We were tasked with developing the brand from the ground up. Our goal was to develop a simple, iconic visual identity that would translate well across all brand touch-points.

We wanted to create a brand that lives, becoming an integral part of the user interface and is easily recognisable throughout the DRIVR brand marketing materials.

Product Design

We translated the brand into a simple, fun and intuitive experience. Bringing the best of what the global players have to offer, along with features and hidden gems to suit the local market needs & preferences.