GreenMobility - Growing Green Enterprises
In a world where you can never be ‘green enough’, how can brands master the balance between purpose and profit? How do we actually make a profitable business and also have an actual impact on the environment? April’s SESSION is all about Shared Economy, Profit vs. Purpose and changing existing consumer habits towards a greener future.
We’re taking a closer look at how companies can make sure that their products and services are keeping up with the constantly changing consumer landscape when it comes to sustainability, and how they can tap into trends, ‘do good’ all the while still making the change to more sustainable solutions friction-less for their consumers.
We’ve invited CMO at GreenMobility, Steffen Frølund in for a chat about just these topics. GreenMobility is a free-floating carsharing service that offers 100% electric cars in 7 European cities, with the goals of having cleaner and noiseless cities, reducing congestion, and having an actual impact on the climate.