Climate & impact disclosure report 2021

This report is a transparent overview of our business’ holistic climate and social impact for 2021.

We publish this annually to help us keep track of our goals, and make sure that we are walking the talk.

Why are we publishing this?

We commit to being what we call a win-win-win business - one that focuses more on people and the planet, than it does on profit.

We believe that all organisations should be held accountable for the way they treat people and the planet, and to be transparent, we're putting all our cards on the table. 

We actively maintain this page to provide our clients with oversight of exactly who they are working with, what their money is spent on, and the impact it has on the planet by selecting us as their innovation, design, and creative partner.

Likewise, it's equally as important to us to share our entire business with our team. Taking a stance that everyone should be able to work for a company where they can fully understand the impact that they have on their co-workers and the climate.

Highlights for 2021

2021 was a big year for us, opening a new office in Sweden, growing the team a little and doubling down on our climate and societal focus by ending heritage client contracts that don’t fit the vision.

Below are a few highlights that we’re proud of, and hope to continue to do more of in 2022.

5 largest project briefs

Of 2021, based on % revenue and % of staff hours spent, combined.

IKEA energy services

Developing customer facing communications, digital strategy, online experiences and multi-market content roll-out for a 100% renewable electricity subscription service.

VELUX Living places

Helping VELUX develop communications to launch their new Living Places project - a future-forward architectural project, showcasing affordable homes that lower building emissions by 90%.

IKEA Circular business

Leading the product and service design of the internal platform that allows IKEA to trace, log, repair and resell their customer's old furniture.

Workplace rights

Develop a relatable content platform / series to educate teenagers on their rights in the workplace whilst they study.

Sustainable cities

Educate professional home-builders and architects on the health and energy consumption benefits produced by the use of roof-windows and smart/connected window appliances.

How we measure ourselves

We've defined 3 point measuring system to help us monitor our year on year progress.

% of time spent

on UN SDG aligned projects.
↑ 18% from 2020

% of revenue

from UN SDG aligned projects.
↑ 30% from 2020

% Satisfaction

of employee retention and Peakon score.
↑ 6% from 2019

For us, these are the metrics that matter. Projects that make a difference, and a workplace culture that's too good to leave.

Revenue by client sector

Our climate conflicts

0%

Non-renewables

0%

Metal manufacturing

0%

Carbon-heavy transportation

↓3% from 2020

0%

Chemicals & Petrochemicals

0%

Private cars

0%

Aviation

0%

Concrete & Cement

0%

Timber, Pulp & Paper

0%

Plastics

This list discloses our income percentage from potentially carbon critical industries.
The categorised sectors are taken from the International Finance Corporation and ethical investment criteria.

Overall time spent

A breakdown of our allocated hours for 2020.

92%

Business

4%

Government

4%

Donated

A minute of good

For every billable hour, we donate a minute of our time to help startups or charities with a positive agenda, who can not afford the services of an agency.

Controversial clients

% of revenue from clients predominantly involved in:

0%

Arms

0%

Religion

0%

Gambling

0%

Politics

0%

Pornography

0%

Aviation

0%

Tobacco

0%

Alcohol

0%

Plastics

This list of potentially controversial sectors is taken from the International Finance Corporation and ethical investment criteria.

Annual financials

2018

Revenue:
Profit:


% SDG projects: 20%
€ towards SDGs:

2019

Revenue: €2.54m
Profit:


% SDG projects: 35%
€ towards SDGs: €889k

2020*

Revenue: €2.21m (live)
Profit:


% SDG projects: 66%**
€ towards SDGs: €1.45m

2021

Revenue:
Profit:


% SDG projects: ---
€ towards SDGs: ---

* Coronavirus pandemic caused several clients to pause projects or entire accounts.
** Hitting 50% was "easier" this year due to revenue loss from one of our main clients. Their projects do not contribute to the SDG's resulting in increasing our overall % contribution.