DRIVR brand identity.

Where brand meets user-interface.

DRIVR is a ride-sharing platform.

With new ownership and a fresh direction, we were tasked with developing the brand from the ground up. Our goal was to develop a simple, iconic visual identity that would translate well across all brand touch-points.

We wanted to create a brand that lives, becoming and integral part of the user interface and easily recognisable throughout the DRIVR brand marketing materials.

Logo mark.

Brand palette.

Messaging animation.

Illustration style.

UI actions.